Highlights of this must-read WIRED article include:
--The stress was so high at Apple during the three months preceding the launch of the iPhone that engineers quit their jobs simply to have time to sleep and one "product manager slammed the door to her office so hard that the handle bent and locked her in; it took colleagues more than an hour and some well-placed whacks with an aluminum bat to free her."
--Displeased with an early, buggy version of the iPhone, Steve Jobs frightened employees at a meeting by simply staring at them.
--The profitability of the iPhone is huge. Apple nets $80 for every phone sold and generates $240 over every two-year AT&T contract from its revenue split with the carrier. 40% of iPhone buyers are new to AT&T.
--Apple spent millions testing the iPhone internally, constructing elaborate test facilities including one to ensure that the iPhone didn't generate too much radiation. "Apple built models of human heads -- complete with goo to simulate brain density-- and measured the effects."
--Secrecy was so tight that whenever Apple executives visited AT&T (then Cingular), they registered as employees of Infineon, the company Apple used to make the iPhone's transmitter. By the time the iPhone was announced, only 30 people had actually seen it.
Full article here.
Highlights from http://www.ipdemocracy.com
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